When was the last time your brand was looked at with a fresh pair of eyes?
Are you guilty of having a logo and website that was created over a decade ago? Have you just accepted it as "fine" because your business is successful despite the fact?
As branding experts, we see this all the time--especially in the legal industry. The law firm is doing well and meeting goals even though their branding leaves something to be desired.
And we get it. Why fix something that isn't broken?
Here's the thing—we can guarantee that it is a matter of WHEN not IF you will need a brand refresh. In this day and age, clients want to work with service professionals that are technologically savvy and up to speed with the current times. As time passes, it will become increasingly unacceptable to have a lackluster brand and outdated website.
Your business may be doing well today, but what about investing in its future? What are you doing to ensure your brand stays on the cutting edge?
HERE ARE A FEW QUESTIONS TO CONSIDER:
1. When was the last time your logo was designed? Was it over 10 years ago? Even the most recognizable brands across the globe go through regular rebrands—McDonald's, Coca Cola, Starbucks, Nike... the list goes on. On average, brands redesign their logo and refresh their messaging every 7-10 years.
2. When was the last time your website was updated? Was it over 10 years ago? Or rather, was it over 5 years ago? Think about how fast technology is advancing. Even if you "don't care" much about your website, remember that over 90% of people visit a website before making a purchase. Meaning, almost every one of your prospects is checking out your website before making a final decision.
3. When was the last time your messaging was reviewed? It is natural for your messaging to evolve as your business grows over time. As a result, you may be saying something completely different than what your website or marketing materials have written on them. People are less likely to trust you and what you promise if your messaging doesn't match up.
If you are concerned about your answers to these questions, please reach out to our team at email@example.com or 860-878-4321. We can help modernize your logo, website, and messaging to accurately reflect your brand.
Not sure how to start marketing yourself on LinkedIn? Or feeling in a rut when it comes to posting valuable content? Trust me, you are not the only one! In fact, only a very small percentage of LinkedIn users actually use the social media platform to its fullest potential.
Here’s the thing—LinkedIn is swimming with opportunities. Not only are the majority of its members driving business decisions at their companies, but they are also regularly logging on to see the latest news and updates from their connections. In 2020, LinkedIn sessions increased significantly, presumably because of the pandemic and the need to network more online.
If you dedicate one to three mornings a week to post on LinkedIn, you are bound to see a return on your investment. Especially if you are posting from your personal profile because that is where you have the most connections.
Here are the 10 steps I recommend to start marketing yourself on LinkedIn:
So, there you have it. Those are my 10 steps to start marketing yourself on LinkedIn. I hope you feel inspired to get started. Remember, you have nothing to lose and everything to gain!
Still not sure where to start? We’ve got you covered! Correnti Marketing is the outsourced CMO for lawyers and service professionals. Contact us at firstname.lastname@example.org or 860-878-4321 to learn more.