BRANDING
Are you starting a firm from scratch?
Or have you already established your firm, but it is time for a refresh?
At Correnti Marketing, we meet clients at various stages in their business journey to bring their brand to life and stand out from their competitors. No matter where you start, we'll work with you to build your brand, create consistency across online platforms, and showcase your differences to the world. Our goals are to help our clients develop unique brands and feel confident in their market positioning
We guide you through our 3-step process to build a strong brand foundation. This process starts with our branding session to uncover and spell out your brand messaging. Then, we design your logo + visual identity. Finally, we develop a custom website + SEO to fit your specific needs.
OUR BRANDING SERVICES
HOURLY CONSULTING
Looking for tailored, short-term help OR not sure where to even begin with marketing? Our founder, Michele Correnti, offers one-on-one consulting to meet your specific needs.
Your brand messaging sets the tone for your entire business and its marketing. At the start of our client engagements, we ensure the brand message clearly and accurately reflects the business, the values behind its services, and where the business is heading.
At Correnti Marketing, we have successfully written the brand messaging for several clients, helping them reach their ideal clients. This crucial step in creating your brand will set your firm apart from the competition and prepare your marketing strategy for a successful future.
Messaging is the foundation of your brand. Using our tried-and-true branding exercises and guided questions, we will explore and establish your brand's messaging.
Your written brand components will include…
+ Positioning statement (how you’re different)
+ Mission statement (why you’re in business)
+ Vision statement (where you are heading)
+ Company values
+ Brand voice guidelines
+ Tagline exploration
+ Ideal client profile exploration
+ Competitor research
+ Niche exploration
BRAND MESSAGING
IDEAL CLIENT PROFILE
If you want a clear lens for making informed, strategic decisions for your company's growth, let's pinpoint your ideal client. Sounds complicated? Let's break it down. We'll nail down your ideal client avatar through a series of discussions and exercises. After, you'll have a roadmap for creating targeted content!
LOGO DESIGN + VISUAL IDENTITY
Your logo is the foundation of your brand’s visual identity. How your brand presents itself determines what kind of clientele you attract. We work with you to create a custom logo + visual identity that accurately reflects your brand and attracts your ideal clients.
Your logo + visual identity are the keys to presenting a professional, legitimate, and trustworthy brand to the public. And having a consistent visual identity will improve both your brand recognition + awareness.
Whether you are starting a firm from scratch or rebranding your business, we will create the custom logo you’ve been dreaming of. We will also create a Brand Style Guide that sets the standards of your brand and its visual identity, including the logo variations, color palette, and fonts.
The bottom line? We'll design you everything you need + make it easy to use across online.
BRAND + TRADESHOW MATERIALS
Custom designed and branded...
+ Handouts
+ Letterhead templates
+ Business cards
+ Email signatures
+ Retractable banner stands
+ Trifold brochures
+ PowerPoint slide decks
+ Just ask—we'll design it!
Need to announce your rebrand OR some exciting firm news? We have all the tools necessary to properly distribute your announcement. Everything from setting up your social media profiles and posting custom branded, content to setting up a custom, branded email template and sending an email announcement to your contacts. We can even assist in writing a press release and submitting it to certain publications. Our goal is to ensure that your contacts and target audience catch wind of your exciting news.
ANNOUNCEMENT PACKAGE
Ready to Build + Clarify your brand?
Please fill out our contact form and we will get back to you.