Attorneys put enormous energy into their work and their relationships. The referrals come in, the conversations go well, and then the prospective client goes home and Googles the firm.

What they find in that moment matters more than most attorneys realize. According to the Martindale-Avvo Understanding the Legal Consumer 2024 report, 61% of consumers who received a referral still researched the attorney's reputation online, and 54.6% looked at the attorney's website specifically. Your law firm's digital presence is often the deciding factor between a prospective client who follows through and one who quietly moves on. And in our experience, many attorneys don't know what that search actually turns up, or how to make it work in their favor.

Most attorneys who go solo picture the same thing: the freedom of running their own firm, their name on the door, calling their own shots. No more navigating firm politics or justifying your decisions to a managing partner. Just you, building something of your own.

The first 90 days don't always look like that. They often involve a thousand logistical fires, and in the middle of putting them all out, it's easy to lose ground on the marketing and visibility work that determines whether clients can actually find you.

If you've ever invested time or money into marketing and found yourself wondering why nothing seemed to happen, you're not alone. It's one of the most common things we hear from lawyers.

We get it. Most of us are used to a clear connection between effort and result. You put in the work, you see the outcome. Marketing (especially content marketing) doesn't work that way. And the frustrating part is that nobody really warns you about that upfront. So you invest, wait a month, and when the phone doesn't start ringing immediately, it's easy to conclude that it isn't working.

Everyone is publishing content. Articles, LinkedIn posts, newsletters, short-form videos. The volume of professional content has never been higher. And yet, most of it blends together.

The professionals who actually stand out aren't the ones creating the most. They're the ones who create with intention. They repurpose strategically, collaborate deliberately, and show up as real human beings in a world increasingly flooded with AI-generated noise.

If you’re refining your thought leadership approach this year, here are three strategies worth building into your plan.

Most firms have core values. They're on the website, painted in huge letters on the conference room wall, or tucked into the onboarding deck.

And almost no one thinks about them again.

Here's the uncomfortable truth: if your core values are aspirational—things you want to be, not things you already are—they're not values. They're goals. And the difference matters more than most leaders realize.

If you’ve noticed your LinkedIn posts aren’t reaching as many people as they used to, you’re not imagining it. The platform’s algorithm has been evolving faster than ever, and staying visible requires more than posting consistently or following out-of-date “best practices.”

A recent analysis of over 300,000 LinkedIn posts has revealed clear patterns in what content performs best and what no longer delivers results. For professional service firms in particular, these shifts directly affect your ability to attract ideal clients, build authority, and stay top of mind. Understanding how LinkedIn currently rewards content can help you make smarter, more intentional decisions about what and when to post, and how to engage.

We’re excited to share that Alli, previously our Social Media Manager, is now stepping into a Client Manager role at Correnti Marketing.

There's a moment every service provider faces: an inquiry comes in, but it's not quite the right fit. Maybe the budget is too low, the scope is outside your expertise, or something about the potential client just feels off. Still, you're tempted to say yes anyway.

Sound familiar?

In the professional services industry, saying yes feels safe. It feels productive. It feels like growth. But here's what we've learned after years of building Correnti Marketing and partnering with dozens of professional service firms: saying yes to the wrong fit actually delays the right one.

Our Founder, Michele Correnti, recently joined hosts Erin Alli and Sharon Savage on the Mastering Business Skills podcast. In this episode, Michele opens up about her journey as an entrepreneur and the skills she’s honed along the way.

Hear about Michele’s dedication to helping professional service firms clarify their messaging and stay top of mind by building consistent branding across all platforms. We hope you enjoy listening to this inspiring conversation full of tips, stories, and insights!

Summer has been flying by, and our team has been busy both inside and outside the office! From exciting client projects to community involvement (and a little fun in between), we thought it would be a great time to pause and share a quick behind-the-scenes look at what we’ve been up to.

We asked our content team to answer a few lighthearted questions—from one word that sums up their summer so far, to what they’re most excited for this fall. Here’s a peek at what they had to say!

You wouldn’t hit the gym once and expect to see results. You wouldn’t cash out your retirement account the second the market dips. So why do so many business owners treat marketing like an emergency lever—only pulling it when leads dry up or referrals go quiet?

The reality is that marketing works best when it’s consistent, not reactive.

You know that feeling when something good is coming to an end? Whether it was the decline in service at your favorite coffee shop, issues with your go-to running shoe brand, or your accountant closing their firm, we’ve all experienced the need to find a new trusted source.

But how do you choose where to go or who to work with?

Research shows it takes about 11 touchpoints to feel comfortable trusting a new business or advisor. A touchpoint could be meeting an accountant at a Chamber mixer, seeing a social post for a financial advisor on LinkedIn, or receiving a helpful legal newsletter from an attorney, all of which increase the likelihood that you’ll choose to work with that advisor or buy from that business.

When your ideal clients are ready to use your services, you need a multifaceted approach to stay top of mind. Being remembered is just as important as being found. In this blog, we’ll discuss what touchpoints are, why they matter, and how we can help you build a meaningful brand that leads to quality conversions.

Have you noticed the AI Overview feature when using Google? Many of us may rely on the overview for the information we seek without fully realizing it, which highlights just how dependent we are on instantaneous answers from Google. 

While you might use this tool when curiously Googling which other movie you’ve seen an actor in or what the capital of Spain is, the AI features on Google can actually have a significant impact on your business’s online presence and visibility as well.

You may be familiar with Search Engine Optimization (SEO) and its importance for ranking and online visibility. SEO enhances a website's visibility and ranking in search engine results pages (SERPs), making it more attractive to both users and search engines. While SEO lays the critical groundwork, it no longer covers all the bases in today's internet. The two solutions business owners need to invest in are AEO and GEO.

Our Founder, Michele Correnti, was recently a guest on the Make a Mixtape podcast, hosted by Zac Little—a fellow recipient of the Catapult Seacoast 10 to Watch award. In this episode, Zac and Michele make a “mixtape” of the defining songs of Michele’s life, from the nostalgic songs of her childhood to songs that remind her of fun memories of studying abroad. 

Have you ever hired a professional, only to later realize that you should have asked a few more questions about their experience before signing their contract? This kind of regret is not a pleasant feeling, particularly if you’re now contractually bound to someone who isn’t meeting your expectations. This goes for who you hire for your social media management, too.

Although the recent TikTok ban was brief—lasting less than 24 hours from January 18th to the 19th— it sent shockwaves through the digital marketing world. This situation serves as a powerful reminder of why putting all your marketing eggs in one basket—whether it's TikTok or any other single platform—isn't the smartest strategy for your business.

At Correnti Marketing + Events, we’re thrilled to share some exciting news—our founder, Michele Correnti, has been recognized as one of Catapult Seacoast’s “10 To Watch” for 2024! This award highlights young professionals under 40 who are making a meaningful impact in their careers and the Seacoast community, and we couldn’t be prouder of Michele for this well-deserved honor.

As Spotify fans enjoy their 2024 Wrapped results and playlists, we wanted to unveil our Correnti Wrapped! This year has been one of growth, change, and plenty of exciting milestones for our team. So, grab your hot cocoa, eggnog—or other festive beverage of choice—and join us as we take a look back at the highlights that made 2024 unforgettable at Correnti Marketing.

When building a brand, protecting your unique identity is key. Yet, many small business owners struggle to understand the legal safeguards they could utilize to protect their brands. Learn from intellectual property experts how trademark and copyright law are critical to protecting your branding and marketing.

Hiring a website provider is no small feat. With so many factors to consider—it can feel overwhelming before it’s even begun. This is why it’s important to ask the right questions to set your website project up for success.