When your name is your business, as it is for many attorneys, making your personal brand searchable can be a real challenge. If people are searching you, and if what comes up is thin, outdated, or nonexistent, you've often lost ground before the conversation even starts. 

But there’s good news: building a strong personal search presence doesn't require a total overhaul. It's a series of specific, doable steps you can start now. Some other tasks you can knock out this week; others are worth building toward over the next few months.