Our Founder, Michele Correnti, was recently a guest on the Make a Mixtape podcast, hosted by Zac Little—a fellow recipient of the Catapult Seacoast 10 to Watch award. In this episode, Zac and Michele make a “mixtape” of the defining songs of Michele’s life, from the nostalgic songs of her childhood to songs that remind her of fun memories of studying abroad. 

Have you ever hired a professional, only to later realize that you should have asked a few more questions about their experience before signing their contract? This kind of regret is not a pleasant feeling, particularly if you’re now contractually bound to someone who isn’t meeting your expectations. This goes for who you hire for your social media management, too.

Although the recent TikTok ban was brief—lasting less than 24 hours from January 18th to the 19th— it sent shockwaves through the digital marketing world. This situation serves as a powerful reminder of why putting all your marketing eggs in one basket—whether it's TikTok or any other single platform—isn't the smartest strategy for your business.

At Correnti Marketing + Events, we’re thrilled to share some exciting news—our founder, Michele Correnti, has been recognized as one of Catapult Seacoast’s “10 To Watch” for 2024! This award highlights young professionals under 40 who are making a meaningful impact in their careers and the Seacoast community, and we couldn’t be prouder of Michele for this well-deserved honor.

As Spotify fans enjoy their 2024 Wrapped results and playlists, we wanted to unveil our Correnti Wrapped! This year has been one of growth, change, and plenty of exciting milestones for our team. So, grab your hot cocoa, eggnog—or other festive beverage of choice—and join us as we take a look back at the highlights that made 2024 unforgettable at Correnti Marketing.

When building a brand, protecting your unique identity is key. Yet, many small business owners struggle to understand the legal safeguards they could utilize to protect their brands. Learn from intellectual property experts how trademark and copyright law are critical to protecting your branding and marketing.

Hiring a website provider is no small feat. With so many factors to consider—it can feel overwhelming before it’s even begun. This is why it’s important to ask the right questions to set your website project up for success. 

As the summer season is in full swing, we at Correnti decided to keep things light this month by catching up with our amazing team. Our team has been making the most of the summer—and we thought it would be fun to share some of the team’s highlights from the summer and future anticipations.

Many businesses invest time and resources into virtual events only to question if it was worth the investment. In this blog, we’ll outline how to maximize the ROI (return on investment) from your webinars and virtual events to convert attendees into loyal customers and advocates.

Cursive fonts are seemingly falling out of fashion for wordmark logos. Beyond that, simplistic branding is on the rise. This shift towards minimalism isn't just a fleeting fad, as it reflects several deeper changes. This blog explores why this trend is gaining traction and what it means for brands and their identities.

Understanding consumer behavior is crucial for business success. The characteristics, mindsets, and values of consumers across all industries play an influential role in how consumers shop. In this blog, you’ll learn how to improve your client conversion rates using Google’s 7-11-4 rule.

If you are skeptical of LinkedIn Marketing, this blog is for you. In the last few years alone, LinkedIn has become one of the most influential and important marketing tools for business owners and professionals. This blog explores 5 reasons we consider LinkedIn a great marketing tool for business owners.

No matter why you watch the Super Bowl, everyone can agree that this is the one time of year we enjoy watching commercials. But they can serve more than just mere entertainment between quarters and during injury breaks, as they can teach several marketing lessons that can be applied to your brand.

Over the last few years, the gap between the legal and marketing industries has continued to close, meaning law firms must place high value on developing their brands and other marketing channels to stand out from their competitors. Is your law firm’s brand positioned to stand out in 2024?

As we approach the holiday season, you may be invited to events or 1-on-1 meetings that can be great networking opportunities. Whether you have been in the professional world for decades or just starting out, mastering the art of networking is essential. Here are our tips to help you network effectively.

In today's digital era, social media marketing is a powerhouse for businesses and individuals seeking to connect with their audience, build brand association, and share valuable knowledge. To maximize your social media impact, consider these five crucial tips.

In a world flooded with information, having your content stand out requires a creative strategy and a true understanding of your target audience. These steps will captivate, connect, and leave an indelible mark on your readers' minds. Let’s turn your audience from passive scrollers to active engagers.

Content marketing is not just about posting on social media or sending an email newsletter; it's about telling your brand's story, managing its reputation, and attracting your ideal clients. This blog dives into the five biggest mistakes when it comes to content marketing and how to avoid them.

Recently, our Founder, Michele Correnti, was asked to speak on building and clarifying brands for firms to increase their number of inbound referrals. This blog covers the 10 best practices she shared during her presentation.

A strong, well-defined brand—one that speaks directly to your ideal client—is the key to growing your firm. Here are some tips on how you can leverage your brand to increase high-quality prospects and accurate inbound referrals.