Most attorneys who go solo picture the same thing: the freedom of running their own firm, their name on the door, calling their own shots. No more navigating firm politics or justifying your decisions to a managing partner. Just you, building something of your own.

The first 90 days don't always look like that. They often involve a thousand logistical fires, and in the middle of putting them all out, it's easy to lose ground on the marketing and visibility work that determines whether clients can actually find you.