Attorneys put enormous energy into their work and their relationships. The referrals come in, the conversations go well, and then the prospective client goes home and Googles the firm.

What they find in that moment matters more than most attorneys realize. According to the Martindale-Avvo Understanding the Legal Consumer 2024 report, 61% of consumers who received a referral still researched the attorney's reputation online, and 54.6% looked at the attorney's website specifically. Your law firm's digital presence is often the deciding factor between a prospective client who follows through and one who quietly moves on. And in our experience, many attorneys don't know what that search actually turns up, or how to make it work in their favor.