When launching a law firm, standing out can be a challenge. You may say you specialize in litigation, but there are likely dozens of other litigators in your immediate area. How can you make a name for yourself? 

Our owner + founder, Michele Correnti, was recently a guest on Stephen Seckler’s legal podcast, Counsel to Counsel, to discuss just that. She and Stephen dug into why marketing is a non-negotiable for small law firms just launching, and how to stand out in a crowded market. Stephen also asked her where marketing agencies fit in the age of AI, and Michele didn’t hold back.