SESSA & DORSEY
A journey from brand awareness to loyalty.
Services
The Client
Sessa & Dorsey is an estates and trusts firm that is modern, creative, and forward-thinking. Their team provides high-level estates and trusts services in a family-like environment—with the goal of giving clients the peace of mind that they and their loved ones will be taken care of with professionalism and compassion.
Why They Came to Us
When Sessa & Dorsey came to us in 2020, neither of us had any idea how far our partnership would come. Tom Sessa & Cheri Dorsey came to us in the spring of 2020 because they were starting their own law firm. They had the logo and website ready to go and needed us to announce the firm’s opening and establish their presence online. So, we photographed their team, created their social media profiles, designed social posts, and created an email announcement to share with their contacts.
Our Approach
Fast forward to today, where Sessa & Dorsey has become a well-respected name in estates & trusts across Maryland and beyond. We helped them establish and professional, clear, and consistent online presence through social media content, blogging, and email marketing—which we continue to do today! We still photograph their team and send off announcements as their team grows and succeeds.
We also redesigned their website to 1) more accurately reflect their modern, professional brand, 2) optimize their website for SEO, and 3) allow them to continue to grow as a firm and an educational resource for their ideal clients.
BRAND MESSAGING
WEBSITE REDESIGN
Old website:
New website:
Tom Sessa + Cheri Dorsey, Co-Founders
“Michele and her team are talented marketing experts who have played a vital role in the growth and success of our law firm. She is kind, responsive, thoughtful and thorough. We feel very lucky to have met her a few years ago and we know we could not attack our marketing efforts without her! I highly recommend Michele and her team!”