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Goal Setting, Content Marketing, Digital Marketing Michele Correnti Goal Setting, Content Marketing, Digital Marketing Michele Correnti

The Power of "No": Why Selective Strategy Beats Saying Yes to Everything

There's a moment every service provider faces: an inquiry comes in, but it's not quite the right fit. Maybe the budget is too low, the scope is outside your expertise, or something about the potential client just feels off. Still, you're tempted to say yes anyway.

Sound familiar?

In the professional services industry, saying yes feels safe. It feels productive. It feels like growth. But here's what we've learned after years of building Correnti Marketing and partnering with dozens of professional service firms: saying yes to the wrong fit actually delays the right one.

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Company Updates Michele Correnti Company Updates Michele Correnti

Behind-the-Scenes: Life at Correnti, Inside and Out

Summer has been flying by, and our team has been busy both inside and outside the office! From exciting client projects to community involvement (and a little fun in between), we thought it would be a great time to pause and share a quick behind-the-scenes look at what we’ve been up to.

We asked our content team to answer a few lighthearted questions—from one word that sums up their summer so far, to what they’re most excited for this fall. Here’s a peek at what they had to say!


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