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The Power of "No": Why Selective Strategy Beats Saying Yes to Everything
There's a moment every service provider faces: an inquiry comes in, but it's not quite the right fit. Maybe the budget is too low, the scope is outside your expertise, or something about the potential client just feels off. Still, you're tempted to say yes anyway.
Sound familiar?
In the professional services industry, saying yes feels safe. It feels productive. It feels like growth. But here's what we've learned after years of building Correnti Marketing and partnering with dozens of professional service firms: saying yes to the wrong fit actually delays the right one.
Behind-the-Scenes: Life at Correnti, Inside and Out
Summer has been flying by, and our team has been busy both inside and outside the office! From exciting client projects to community involvement (and a little fun in between), we thought it would be a great time to pause and share a quick behind-the-scenes look at what we’ve been up to.
We asked our content team to answer a few lighthearted questions—from one word that sums up their summer so far, to what they’re most excited for this fall. Here’s a peek at what they had to say!
Catching Up With Correnti: Our Summer Highlights and Future Plans
As the summer season is in full swing, we at Correnti decided to keep things light this month by catching up with our amazing team. Our team has been making the most of the summer—and we thought it would be fun to share some of the team’s highlights from the summer and future anticipations.
 
                         
 
