You wouldn’t hit the gym once and expect to see results. You wouldn’t cash out your retirement account the second the market dips. So why do so many business owners treat marketing like an emergency lever—only pulling it when leads dry up or referrals go quiet?

The reality is that marketing works best when it’s consistent, not reactive.

You know that feeling when something good is coming to an end? Whether it was the decline in service at your favorite coffee shop, issues with your go-to running shoe brand, or your accountant closing their firm, we’ve all experienced the need to find a new trusted source.

But how do you choose where to go or who to work with?

Research shows it takes about 11 touchpoints to feel comfortable trusting a new business or advisor. A touchpoint could be meeting an accountant at a Chamber mixer, seeing a social post for a financial advisor on LinkedIn, or receiving a helpful legal newsletter from an attorney, all of which increase the likelihood that you’ll choose to work with that advisor or buy from that business.

When your ideal clients are ready to use your services, you need a multifaceted approach to stay top of mind. Being remembered is just as important as being found. In this blog, we’ll discuss what touchpoints are, why they matter, and how we can help you build a meaningful brand that leads to quality conversions.

Have you ever hired a professional, only to later realize that you should have asked a few more questions about their experience before signing their contract? This kind of regret is not a pleasant feeling, particularly if you’re now contractually bound to someone who isn’t meeting your expectations. This goes for who you hire for your social media management, too.

Although the recent TikTok ban was brief—lasting less than 24 hours from January 18th to the 19th— it sent shockwaves through the digital marketing world. This situation serves as a powerful reminder of why putting all your marketing eggs in one basket—whether it's TikTok or any other single platform—isn't the smartest strategy for your business.

Many businesses invest time and resources into virtual events only to question if it was worth the investment. In this blog, we’ll outline how to maximize the ROI (return on investment) from your webinars and virtual events to convert attendees into loyal customers and advocates.

Understanding consumer behavior is crucial for business success. The characteristics, mindsets, and values of consumers across all industries play an influential role in how consumers shop. In this blog, you’ll learn how to improve your client conversion rates using Google’s 7-11-4 rule.

If you are skeptical of LinkedIn Marketing, this blog is for you. In the last few years alone, LinkedIn has become one of the most influential and important marketing tools for business owners and professionals. This blog explores 5 reasons we consider LinkedIn a great marketing tool for business owners.

In today's digital era, social media marketing is a powerhouse for businesses and individuals seeking to connect with their audience, build brand association, and share valuable knowledge. To maximize your social media impact, consider these five crucial tips.

In a world flooded with information, having your content stand out requires a creative strategy and a true understanding of your target audience. These steps will captivate, connect, and leave an indelible mark on your readers' minds. Let’s turn your audience from passive scrollers to active engagers.

Content marketing is not just about posting on social media or sending an email newsletter; it's about telling your brand's story, managing its reputation, and attracting your ideal clients. This blog dives into the five biggest mistakes when it comes to content marketing and how to avoid them.

Recently, our Founder, Michele Correnti, was asked to speak on building and clarifying brands for firms to increase their number of inbound referrals. This blog covers the 10 best practices she shared during her presentation.

Our owner + founder Michele was recently on Scott Love’s The Rainmaking Podcast to discuss what business professionals should keep top of mind to get more high-quality referrals.

Curious about choosing a niche but unsure where to start? Here are some questions to consider.

Not sure how to start marketing yourself on LinkedIn? Or feeling in a rut when it comes to posting valuable content?