You wouldn’t hit the gym once and expect to see results. You wouldn’t cash out your retirement account the second the market dips. So why do so many business owners treat marketing like an emergency lever—only pulling it when leads dry up or referrals go quiet?

The reality is that marketing works best when it’s consistent, not reactive.

You know that feeling when something good is coming to an end? Whether it was the decline in service at your favorite coffee shop, issues with your go-to running shoe brand, or your accountant closing their firm, we’ve all experienced the need to find a new trusted source.

But how do you choose where to go or who to work with?

Research shows it takes about 11 touchpoints to feel comfortable trusting a new business or advisor. A touchpoint could be meeting an accountant at a Chamber mixer, seeing a social post for a financial advisor on LinkedIn, or receiving a helpful legal newsletter from an attorney, all of which increase the likelihood that you’ll choose to work with that advisor or buy from that business.

When your ideal clients are ready to use your services, you need a multifaceted approach to stay top of mind. Being remembered is just as important as being found. In this blog, we’ll discuss what touchpoints are, why they matter, and how we can help you build a meaningful brand that leads to quality conversions.

In today's digital era, social media marketing is a powerhouse for businesses and individuals seeking to connect with their audience, build brand association, and share valuable knowledge. To maximize your social media impact, consider these five crucial tips.

Recently, our Founder, Michele Correnti, was asked to speak on building and clarifying brands for firms to increase their number of inbound referrals. This blog covers the 10 best practices she shared during her presentation.

A strong, well-defined brand—one that speaks directly to your ideal client—is the key to growing your firm. Here are some tips on how you can leverage your brand to increase high-quality prospects and accurate inbound referrals.

By now you have probably heard of ChatGPT, the artificial intelligence chatbot taking the internet by storm. Here are 5 things you need to know about it!