There's a moment every service provider faces: an inquiry comes in, but it's not quite the right fit. Maybe the budget is too low, the scope is outside your expertise, or something about the potential client just feels off. Still, you're tempted to say yes anyway.

Sound familiar?

In the professional services industry, saying yes feels safe. It feels productive. It feels like growth. But here's what we've learned after years of building Correnti Marketing and partnering with dozens of professional service firms: saying yes to the wrong fit actually delays the right one.

Our Founder, Michele Correnti, recently joined hosts Erin Alli and Sharon Savage on the Mastering Business Skills podcast. In this episode, Michele opens up about her journey as an entrepreneur and the skills she’s honed along the way.

Hear about Michele’s dedication to helping professional service firms clarify their messaging and stay top of mind by building consistent branding across all platforms. We hope you enjoy listening to this inspiring conversation full of tips, stories, and insights!

You wouldn’t hit the gym once and expect to see results. You wouldn’t cash out your retirement account the second the market dips. So why do so many business owners treat marketing like an emergency lever—only pulling it when leads dry up or referrals go quiet?

The reality is that marketing works best when it’s consistent, not reactive.

You know that feeling when something good is coming to an end? Whether it was the decline in service at your favorite coffee shop, issues with your go-to running shoe brand, or your accountant closing their firm, we’ve all experienced the need to find a new trusted source.

But how do you choose where to go or who to work with?

Research shows it takes about 11 touchpoints to feel comfortable trusting a new business or advisor. A touchpoint could be meeting an accountant at a Chamber mixer, seeing a social post for a financial advisor on LinkedIn, or receiving a helpful legal newsletter from an attorney, all of which increase the likelihood that you’ll choose to work with that advisor or buy from that business.

When your ideal clients are ready to use your services, you need a multifaceted approach to stay top of mind. Being remembered is just as important as being found. In this blog, we’ll discuss what touchpoints are, why they matter, and how we can help you build a meaningful brand that leads to quality conversions.

Although the recent TikTok ban was brief—lasting less than 24 hours from January 18th to the 19th— it sent shockwaves through the digital marketing world. This situation serves as a powerful reminder of why putting all your marketing eggs in one basket—whether it's TikTok or any other single platform—isn't the smartest strategy for your business.

When building a brand, protecting your unique identity is key. Yet, many small business owners struggle to understand the legal safeguards they could utilize to protect their brands. Learn from intellectual property experts how trademark and copyright law are critical to protecting your branding and marketing.

Hiring a website provider is no small feat. With so many factors to consider—it can feel overwhelming before it’s even begun. This is why it’s important to ask the right questions to set your website project up for success.