If you’ve noticed your LinkedIn posts aren’t reaching as many people as they used to, you’re not imagining it. The platform’s algorithm has been evolving faster than ever, and staying visible requires more than posting consistently or following out-of-date “best practices.”

A recent analysis of over 300,000 LinkedIn posts has revealed clear patterns in what content performs best and what no longer delivers results. For professional service firms in particular, these shifts directly affect your ability to attract ideal clients, build authority, and stay top of mind. Understanding how LinkedIn currently rewards content can help you make smarter, more intentional decisions about what and when to post, and how to engage.

There's a moment every service provider faces: an inquiry comes in, but it's not quite the right fit. Maybe the budget is too low, the scope is outside your expertise, or something about the potential client just feels off. Still, you're tempted to say yes anyway.

Sound familiar?

In the professional services industry, saying yes feels safe. It feels productive. It feels like growth. But here's what we've learned after years of building Correnti Marketing and partnering with dozens of professional service firms: saying yes to the wrong fit actually delays the right one.

Our Founder, Michele Correnti, recently joined hosts Erin Alli and Sharon Savage on the Mastering Business Skills podcast. In this episode, Michele opens up about her journey as an entrepreneur and the skills she’s honed along the way.

Hear about Michele’s dedication to helping professional service firms clarify their messaging and stay top of mind by building consistent branding across all platforms. We hope you enjoy listening to this inspiring conversation full of tips, stories, and insights!

Not sure how to start marketing yourself on LinkedIn? Or feeling in a rut when it comes to posting valuable content?